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The COVID-19 crisis is sparking one of the most challenging times since World War II, hitting both brands and manufacturers, in all industries. By causing blow after blow to...

The Coronavirus has now become the biggest disruptor of all time in global business. To reduce the risk of spreading infectious disease, governments are imposing travel bans and...

In this time of crisis, brands must reassure their customers, and communicate clearly about their values. Before visiting a physical store, customers need to know their security...

1. China–United States trade war

‘Made in China’ products used to have a negative connotation when it comes to product quality. That has surely become a thing...